{"title":"Vel - Collection","description":"","products":[{"product_id":"mama-told-ya-there-is-always-a-solution-lp-12-vinyl-mty011","title":"Mama told ya - \"There is always a solution\" LP - 12\" Vinyl - MTY011","description":"\u003cdiv class=\"p-client_container\"\u003e\n\u003cdiv class=\"p-ia4_client_container\"\u003e\n\u003cdiv class=\"p-ia4_client p-ia4_client--with-search-in-top-nav p-ia4_client--workspace-switcher-rail-visibletest p-ia4_client--narrow-feature-on\"\u003e\n\u003cdiv class=\"p-client_workspace_wrapper\" role=\"tabpanel\" aria-label=\"Mama loves ya\"\u003e\n\u003cdiv aria-label=\"Accueil\" role=\"tabpanel\" class=\"p-client_workspace\"\u003e\n\u003cdiv class=\"p-client_workspace__layout\"\u003e\n\u003cdiv role=\"none\" class=\"active-managed-focus-container\"\u003e\n\u003cdiv class=\"p-view_contents p-view_contents--primary\" aria-label=\"Conversation avec Yann\" role=\"group\"\u003e\n\u003cdiv class=\"p-file_drag_drop__container\"\u003e\n\u003cdiv class=\"p-workspace__primary_view_body\"\u003e\n\u003cdiv class=\"p-message_pane p-message_pane--classic-nav p-message_pane--scrollbar-float-adjustment p-message_pane--with-bookmarks-bar p-message_pane--with-bookmarks-bar-open\" data-qa=\"message_pane\"\u003e\n\u003cdiv role=\"presentation\"\u003e\n\u003cdiv role=\"presentation\" class=\"c-virtual_list c-virtual_list--scrollbar c-message_list c-message_list--floating c-message_list--dark c-scrollbar c-scrollbar--fade\"\u003e\n\u003cdiv data-qa=\"slack_kit_scrollbar\" role=\"presentation\" class=\"c-scrollbar__hider\"\u003e\n\u003cdiv role=\"presentation\" class=\"c-scrollbar__child\"\u003e\n\u003cdiv data-qa=\"slack_kit_list\" class=\"c-virtual_list__scroll_container\" role=\"list\" aria-label=\"Yann (message direct, absent)\"\u003e\n\u003cdiv aria-setsize=\"-1\" class=\"c-virtual_list__item\" role=\"listitem\" id=\"1724945441.569309\" data-qa=\"virtual-list-item\" data-item-key=\"1724945441.569309\" tabindex=\"0\"\u003e\n\u003cdiv role=\"presentation\" class=\"c-message_kit__background c-message_kit__background--hovered p-message_pane_message__message c-message_kit__message\" data-qa=\"message_container\" data-qa-unprocessed=\"false\" data-qa-placeholder=\"false\"\u003e\n\u003cdiv role=\"document\" aria-roledescription=\"message\" class=\"c-message_kit__hover c-message_kit__hover--hovered\" data-qa-hover=\"true\"\u003e\n\u003cdiv class=\"c-message_kit__actions c-message_kit__actions--above\"\u003e\n\u003cdiv class=\"c-message_kit__gutter\"\u003e\n\u003cdiv role=\"presentation\" class=\"c-message_kit__gutter__right\" data-qa=\"message_content\"\u003e\n\u003cdiv class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\"\u003e\n\u003cdiv class=\"c-message__message_blocks c-message__message_blocks--rich_text\" data-qa=\"message-text\"\u003e\n\u003cdiv class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\"\u003e\n\u003cdiv class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\"\u003e\n\u003cdiv class=\"p-rich_text_block\" dir=\"auto\"\u003e\n\u003cblockquote type=\"cite\" class=\"c-mrkdwn__quote\" data-stringify-type=\"quote\"\u003e\u003cb data-stringify-type=\"bold\"\u003e\u003c\/b\u003e\u003c\/blockquote\u003e\n\u003cblockquote type=\"cite\" class=\"c-mrkdwn__quote\" data-stringify-type=\"quote\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eOn October 4, 2024,\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eVel\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003ewill make a splash with the release of her debut LP,\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eMTY-011 «There is Always a Solution»\u003c\/b\u003e, through\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003e\u003ci data-stringify-type=\"italic\"\u003eAnetha’s label, Mama Told Ya\u003c\/i\u003e\u003c\/b\u003e. After 3 exciting EPs and the recent rise of her Live performance, Vel made waves last year with the track\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003e\u003ci data-stringify-type=\"italic\"\u003e«Velds1»\u003c\/i\u003e\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eon\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eMTY-AIR «Mille Attaques, Les Vents Contrèrent»\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ein collaboration with LDS. She is now ready to unveil her first full-length album.\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003e«There is Always a Solution»\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eflows with\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003e\u003ci data-stringify-type=\"italic\"\u003etwo slippery vinyl records\u003c\/i\u003e\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003e\u003ci data-stringify-type=\"italic\"\u003e10 immersive tracks\u003c\/i\u003e\u003c\/b\u003e. Nine tracks are produced solely by Vel, while one is co-produced by Vel and Anetha.\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eOnce again, Mama Told Ya returns with a valuable lesson:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cb data-stringify-type=\"bold\"\u003e\u003ci data-stringify-type=\"italic\"\u003eno matter the challenge, you will flow a way.\u003c\/i\u003e\u003c\/b\u003e\n\u003c\/blockquote\u003e\n\u003cblockquote type=\"cite\" class=\"c-mrkdwn__quote\" data-stringify-type=\"quote\"\u003e\u003cbr\u003e\u003c\/blockquote\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Mama loves ya","offers":[{"title":"Default Title","offer_id":50050713026893,"sku":"MTY011","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/9243\/9752\/files\/MTY-011-VEL-2discs.jpg?v=1725273987"},{"product_id":"mama-told-ya-there-is-always-a-solution-limited-hoodie","title":"Mama told ya - \"There is always a solution\" - Limited hoodie","description":"\u003cp\u003e!PRE-ORDER!\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eHoodie from \u003cstrong\u003eMTY011\u003c\/strong\u003e - \u003cem\u003e\"There is always a solution\"\u003c\/em\u003e LP\u003cbr data-mce-fragment=\"1\"\u003eLimited  edition.\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOversize cut\u003c\/strong\u003e.\u003cbr data-mce-fragment=\"1\"\u003eUnbrushed fleece, 100% cotton - Organic careded, dry touch, 400 G\/M².\u003cbr\u003e\u003cbr\u003eLimited \u003cmeta charset=\"utf-8\"\u003eserigraphy edition of 100 pieces.\u003c\/p\u003e","brand":"Mama told ya","offers":[{"title":"S","offer_id":50140832366925,"sku":"MTY011-hoodie-1","price":70.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":50140832399693,"sku":"MTY011-hoodie-2","price":70.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":50140832432461,"sku":"MTY011-hoodie-3","price":70.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":50140832465229,"sku":"MTY011-hoodie-4","price":70.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/9243\/9752\/files\/MTY011_Hoodie-FRONT.jpg?v=1725280438"},{"product_id":"limited-edition-12-vinyl-purr-pleaseinsert_iloveyou","title":"Limited Edition 12\" Vinyl Purr \"pleaseinsert_ILOVEYOU\"","description":"\u003cdiv class=\"tralbumData tralbum-about\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"tralbumData tralbum-about\"\u003e\n\u003cmeta charset=\"utf-8\"\u003ereleases April 18, 2025\u003c\/div\u003e\n\u003cdiv class=\"tralbumData tralbum-about\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"tralbumData tralbum-about\"\u003eVel launches PURR with an infectious first VA: P:\\URR(V1)_pleaseinsert_ILOVEYOU\u003cbr\u003eOn April 18, 2025, Vel unveils the first-ever VA on her new label, PURR, marking a significant milestone in her rising career. Titled P:\\URR(V1)_pleaseinsert_ILOVEYOU, this six-track compilation, featuring six cutting-edge artists, is ready to infiltrate and corrupt the electronic scene.\u003c\/div\u003e\n\u003cdiv class=\"tralbumData tralbum-about\"\u003e\n\u003cbr\u003eA transmission of club energy, ASMR, and mental overload\u003cbr\u003eWith P:\\URR(V1)_pleaseinsert_ILOVEYOU, Vel curates a lineup of fearless programmers. Each track is engineered to execute in the club environment, embedding ASMR-like frequencies and intricate sonic patterns that phish the listener’s senses. This release encrypts a new strain of fast, introspective, cerebral electronic music.\u003cbr\u003eA paradox in code: when love mutates into chaos. This VA draws its core inspiration from the infamous ILOVEYOU virus, a digital plague born from obsessive passion, proof that an emotion too powerful can spiral into devastation. Much like the virus that once spread uncontrollably, P:\\URR(V1)_pleaseinsert_ILOVEYOU infiltrates the mind, its hypnotic intensity spreading through each beat.\u003c\/div\u003e\n\u003cdiv class=\"tralbumData tralbum-about\"\u003e\n\u003cbr\u003eWith mastering entrusted to In Aeternam Vale and visual identity crafted by Yann Rachon, this release is set to deploy worldwide, embedding its signature into the circuitry of contemporary electronic music.\u003c\/div\u003e\n\u003cdiv class=\"tralbumData tralbum-about\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"tralbumData tralbum-credits\"\u003ereleases April 18, 2025\u003c\/div\u003e","brand":"Purr","offers":[{"title":"Default Title","offer_id":51228477981005,"sku":"PURV001","price":13.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/9243\/9752\/files\/MockupPURR.png?v=1741688007"},{"product_id":"cuddle-protocol-purr003","title":"Limited Edition 12\" Vinyl Purr \"CUDDLE PROTOCOL\"","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eVEL INITIATES THE\u003c\/span\u003e\u003cspan\u003e«CUDDLE PROTOCOL»,\u003c\/span\u003e\u003cspan\u003eHER FIRST AMBIENT ALBUM,\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSET FOR RELEASE ON OCTOBER 17,\u003c\/span\u003e\u003cspan\u003e2025 ON PURR.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eVel, recognized for her striking presence in the contemporary \u003c\/span\u003e\u003cspan\u003etechno scene, steps into new territory with the release of her \u003c\/span\u003e\u003cspan\u003efirst ambient album, Cuddle Protocol (P:\\URR(3)_Cuddle_\u003c\/span\u003e\u003cspan\u003eProtocol), the third outing on her own label PURR. Out \u003c\/span\u003e\u003cspan\u003eOctober 17, 2025, the 9-track record is a personal and intimate \u003c\/span\u003e\u003cspan\u003estatement, delivered on vinyl and digital formats.\u003c\/span\u003e\u003cspan\u003eWith Cuddle Protocol, Vel explores the paradox of \u003c\/span\u003e\u003cspan class=\"peekaboo-text\" id=\"package_description_0\"\u003eintimacy\u003c\/span\u003e\u003cspan class=\"bcTruncateMore\"\u003e\u003cspan class=\"peekaboo-text\" id=\"package_description_0\"\u003e\u003cspan\u003e \u003c\/span\u003ein a coded\u003cbr\u003eworld. “I like the idea of a protocol for softness,” she explains, “of codifying something that should be intimate and spontaneous.” This tension runs through the album: fragile voices and soft layers unfold against serious, carefully structured arrangements, balancing tenderness with rigor. Ambient music has always been Vel’s “first love.” Before producing techno, she composed ambient exclusively, and this album marks a return\u003cbr\u003eto the form in its most sincere expression. “I know this music will follow me all my life. It’s not a phase. It’s how I express myself most truthfully.” Cuddle Protocol is about slowing down, embracing sincerity, and reaching for deeper connection. “When I listen to ambient, I access another world. It’s charged with emotion, it makes me drift and forget everything. That’s the feeling I wanted to share.”\u003cspan class=\"lightweightBreak\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"PURR","offers":[{"title":"Default Title","offer_id":52433357734221,"sku":"PURR003","price":13.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/9243\/9752\/files\/MockUpPURR003.png?v=1758113451"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/9243\/9752\/collections\/Vinyle-MTY011-VEL-cover.jpg?v=1724997532","url":"https:\/\/mama-loves-ya.myshopify.com\/collections\/vel.oembed","provider":"Mama loves ya","version":"1.0","type":"link"}