Collection: Purr

In 2025, Vel launches PURR, her new imprint. Under her spell, Purr brings to life what is digitally encoded, purifying the unreal and infusing surrealism into the everyday routine. Straight out of this world, the new label feels genuine, almost like a dream. Revered and reverberated, with a strong emphasis on textures, bass, vibrations, and resonances, Purr is purring.